Seoul is the capital of K-beauty. Here is your complete guide to shopping for Korean skincare.
## Where to Shop
### Olive Young
– Korea largest drugstore chain
– Great for beginners
– Affordable prices
– Multiple locations in Myeongdong and Hongdae
– English-speaking staff
### Lotte Department Store
– Premium brands
– Regular sales and discounts
– Beauty floor has testers everywhere
– Good for gift shopping
### Olive Young Express
– Smaller format, found in subway stations
– Quick stops for essentials
– Same prices as main stores
## Must-Buy Products
### Cleansers
– **COSRX Low pH Good Morning Gel Cleanser** – Gentle daily cleanser
– **Banila Co Clean It Zero** – Balm cleanser for makeup removal
### Toners
– **COSRX Advanced Snail 96 Mucin Power Essence** – Hydrating snail mucin
– **Some By Mi AHA BHA PHA 30 Days Miracle Toner** – For acne-prone skin
### Essences and Serums
– **COSRX Snail Mucin Essence** – The holy grail of Korean skincare
– **Beauty of Joseon Relief Sun** – SPF 50+ sunscreen that does not feel greasy
### Masks
– **Sheet masks** – Buy in bulk at Olive Young (1,000-2,000 won each)
– **Sleeping masks** – Overnight hydration treatment
### Sunscreen
– **Beauty of Joseon Relief Sun** – My absolute favorite
– **Round Lab Birch Juice Moisturizing Sunscreen** – Lightweight and hydrating
## Shopping Tips
1. Olive Young often has 20-30% off sales
2. Buy at the airport for tax-free shopping
3. Many stores offer free shipping to your hotel
4. Check expiration dates on sheet masks
5. Start with a basic routine: cleanser, toner, essence, sunscreen
**Pro tip:** Korean skincare focuses on hydration and prevention. Start with a simple routine and add products gradually.